In 2018, About 4 million Google searches were conducted around the world every minute according to entrepreneur.com. This gives you an idea of the power of search engines and how a strong SEO (search engine optimization) strategy can benefit your business. Here are some search engine tips and tactics to make sure your site, blog or online business comes out at the top of the search, getting you more traffic and ultimately growing your business.
The age of your site and your content
Search engines look at how old your site is, or more specifically when they found your site. This is also know as the ‘indexed age’. The age of your content is also important – that is how often you post, how often you update your pages and how new your content is.
Sites which load quickly will appear higher on search engine results pages (SERPs) . You want to make sure that your site loads quickly, even for those who have poor internet connection. You can check the speed of your site with online tools like the Google Page Speed tool, which will give you suggestions on how to make your site faster. Page and browser caching tools can also help to improve speed, and it may be worth considering a Content-Delivery Network (CDN) to maintain faster load speeds for users globally, not just in the country of your hosting account.
‘Domain authority’ is a term that is thrown around a lot when it comes to SEO. This is basically whether your site is viewed as reputable by search engines. One major factor which contributes to your domain authority are backlinks. These are the links which direct people to your domain, or your site, from other pages. You want to have as many backlinks as possible, and they should be from good quality sites which are trusted by the search engine, and backlinks need to be built up over time.
It is also important that you have quality links going from your site to other sites. So make sure when you quote facts or mention companies or products, have a backlink which directs the user to that site.
When many people talk about SEO, they focus almost exclusively on keywords. Search engines will scan your site for keywords to decide whether your site is relevant to a user’s search (though as we are demonstrating in this article, they also look at other factors). So you want to ensure that your site or posts include relevant keywords which users will be searching for.
More than this, you need to make sure you include them in specific places, such as the title, the permalink, in the meta description, at the beginning of the article (within the first 100 words) and in image alt tags.
Content quality & quantity
The length of your content affects your search engine rankings. Sites with too little content will rank lower, and those with more content (within reason) will get a higher ranking. Some experts argue that pages should have at least 2000 words for optimum SEO.
Contrary to what some people might think, search engines also measure the quality of your content – it’s not just about throwing in a bunch of high ranking keywords! If you want to have good rankings on SERPs, you need to make sure that your content is well written, with few or no spelling or grammatical errors. It also needs to bring something to the table, to represent value to users.